• Jessica Graves

    Founder & Chief Data Officer

    After building revenue-generating algorithms into the marketing system at Ralph Lauren, Jessica Graves launched Sefleuria to tailor data science research to business outcomes in fashion & luxury. She has a background commercializing machine learning technologies at Fast Forward Labs (acquired by Cloudera) and Thread Genius (acquired by Sotheby’s). Following a career ranging from design at Oscar de la Renta to statistical computing at Alvanon for brands like Burberry & Fast Retail, she speaks on Machine Intelligence & Creativity on global stages.

    "Hands down one of the most forward thinking people in fashion technology"

    - Lyst

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  • Speaking

    Our founder, Jessica Graves has spoken internationally alongside heavy hitters like Google Deepmind & Conde Nast, from corporate innovation retreats to deep learning conference workshops & beyond. She works closely with universities to prepare future design and business leaders how to engage with algorithms. Topics range from keynotes in Mindsets for Creativity & AI to custom tailored material on the business of algorithms. Featured in Vogue Business, LOVE, Drapers, Sourcing Journal, Dataconomy, with extensive profile in Texte Zur Kunst print edition (upon request). Selected clips below.

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    IAB Serbia, Digital Day

    Invited international keynote on Data Privacy vs Personalization

    Fashion Culture Design, New York

    Panelist with Vogue, Stitchfix and Orchard Mile

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