Sefleuria helps companies adopt decision support systems so that they can scale sustainably. We advise leading brands and retailers on profitable technology strategy that outlasts hype.
Founder & Chief Data Officer
After building revenue-generating algorithms into the marketing system at Ralph Lauren, Jessica Graves launched Sefleuria to tailor data science research to business outcomes in fashion & luxury. She has a background commercializing machine learning technologies at Fast Forward Labs (acquired by Cloudera) and Thread Genius (acquired by Sotheby’s). Following a career ranging from design at Oscar de la Renta to statistical computing at Alvanon for brands like Burberry & Fast Retail, she speaks on Machine Intelligence & Creativity on global stages.
"Hands down one of the most forward thinking people in fashion technology"
How can we predict our bestsellers in advance? How do we make more profitable decisions about inventory, and reduce the waste at the end of the year? What software products do we need to support our decision-making process?
We help clients design forecasting systems that chip away at the retail industry's estimated $50 billion per year in unsold inventory. Data-driven predictions often 'mirror the past forward' rather than anticipate how customers change, so we prioritize tools that combine human expertise & machine intelligence. Our goal is to help you empower creatives, not automate them. Big data tools often break when faced with the inventory levels of luxury companies; we bring the strategy to help you adapt.
"Jessica Graves [Founder of Sefleuria] was part of the architecture design team for our clickstream modernization project. She helped make strategic decisions and provided guidance with tools and products that will ensure successful implementation."
- Ralph Lauren, Director of Customer Intelligence
Services: Keynotes and Workshops
The fashion industry is known for constantly seeking the new. Algorithmic research regularly unlocks new product opportunities. Why do retail innovators claim their employees resist technological change? We help companies get past this paradox by designing & delivering content that empowers creatives to invent the future.
Change begins in the mind, not in the code. We design speaking engagements, workshops & coaching packages to help bridge the gap between top-down digital transformation initiatives and bottoms-up behavioral change from individual talent.