Sefleuria uses algorithms to help fashion & luxury companies scale sustainably.
We empower creative companies to build revenue-generating products with data & machine learning.
Founded by Jessica Graves
How can we make our product offering feel personalized when customers expect privacy? What data do we have to improve the customer experience? How do we go beyond premium mediocre retargeting campaigns?
We build data strategies to help you navigate complex landscapes of algorithms, research, software, vendors & internal data sources to build the customer experiences that matter -- and pay you back. Fortune 1000 brands can expect single- to double-digit revenue lifts at minimum by personalizing offerings to clients & customers.
"Jessica was part of the architecture design team for our clickstream modernization project. She helped make strategic decisions and provided guidance with tools and products that will ensure successful implementation. Her data analytics knowledge and fast-paced learning makes her an asset to any organization. I look forward to working with Jessica in the future."
Ralph Lauren, Director of Customer Intelligence Platform
How can we predict our bestsellers in advance? How do we make more profitable decisions about inventory, and reduce the waste at the end of the year? What products do I need to scale my business?
We help clients design forecasting systems that chip away at the retail industry's estimated $50 billion per year in unsold inventory. Data-driven predictions often 'mirror the past forward' rather than anticipate how customers change, so we prioritize tools that combine human expertise & machine intelligence. Our goal is to help you empower creatives, not automate them. Big data tools often break when faced with the inventory levels of luxury companies; we bring the strategy to help you adapt.
What kind of future can we build when we think of machine learning as a creative medium? We've already invested heavily in our data science capabilities. Why won't the rest of the company use the insights we give them & adopt the tools we developed?
We help technology teams across industries use machine learning as a design tool for products that will up-end the future of commerce, the future of work, the future of sustainable development. We help startups simulate the type of company they want to create -- and reimagine how to measure success along the way. We offer workshops to help existing innovative companies realign with their employees when new tech doesn't seem to click.
Former Head of Talent at Lyst
"Hands down one of the most forward thinking people in the fashion technology industry."
Keynotes & Workshops
Jessica Graves, Founder @Sefleuria
Jessica Graves is a leader in data science and fashion, Founder & Product Scientist at Sefleuria. She is an expert on personalization & product innovation. Her luxury background includes design at Oscar de la Renta, data science at Ralph Lauren, and former Alvanon consulting clients like Burberry, G-Star, Fast Retail among others. Her research background spans sustainability & computer simulation at University of Chicago, and a residency identifying retail applications for machine intelligence at Fast Forward Labs (acquired by Cloudera). She advises startups across industries, including deep learning startup Thread Genius (acquired by Sotheby's).
Connect with us: email@example.com